Email can be be an effective tool when used properly.  Email turns the internet model on its ear, instantly converting a "pull" marketing solution, (where customers have to be looking for you to find you,)  to a "push" marketing system, where your website can be pushed into the customers view.

Best of all, email marketing can deliver pinpoint trackable results, right down to the behavior of the individual that receives the email.

Compliance with the federal CAN-SPAM act is a must, and maintaining a clean solution for email marketing is a constant challenge.  Third party solutions are great, but costly on a large scale.  Software is available to manage email marketing locally, but there are pitfalls to avoid that can damage the accessibility of your site to an entire audience.

Email marketing is a rough terrain, but we'll help you navigate through it and get to a solution that works for you.